Our world is on the brink of mass-marketing extinction. Slowly, companies across the world seem to be awakening to the realization that perhaps instead of catering to every Tom, Dick and Sipho: "The Mass-Market," catering rather to an individual market who is supportive, loyal and proud to be associated with a particular brand or product, is a company that will be more talked about, more profitable and become even legendary.
That's where we come in.
In the last year we have noticed a sudden interest in companies who have experienced market specific, direct consumer communication, unique and innovative advertising by associating their particular product and aligning it with an already successful, aspirational and relevant personality who not only understands, but embraces the product's ethos and in turn effectively triggers the consumer to become aware, to get involved and ultimately purchase and align themselves with its existence.
South Africa has now more than ever, these types of personalities: Radio DJ's, Comedians, Actors, Singers, Presenters- all with their very own subscribers/fans who're ready to listen. To listen to their idol, their mentor.
Collaborate with us and realize the potential in your product through our benchmark successes.
Looking forward to hearing from you.